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24 Hours With: Anine Bing

24 Hours With: Anine Bing

One of the originals, Danish model-turned-influencer-turned-fashion-designer Anine Bing was ahead of the curve. With a strong follower base that were avidly replicating her every look, she made the move to set up her own self-named label and start creating the pieces she wanted to wear. And so, it turned out, did everyone else.

Nowadays, Bing has just shy of a million followers and a hugely successful LA-based brand, known for its cult sweatshirts, perfectly cut separates and effortless, everyday pieces with a distinctly rock ‘n’ roll edge. So much is her love for her own designs, that Bing now exclusively wears only her own label.

To celebrate the launch of Anine Bing at FLANNELS, Bing took us through a day in her life. From car tunes with her kids to the art of uniform dressing and the importance of finding those little moments for yourself, this is a day in the life of Anine Bing.


The first thing I do when I wake up...

… is drink hot water with lemon… while I make my coffee. I wake up early every morning to have a few quiet moments to myself. I wash my face and do my morning skincare routine and make breakfast for the kids. Then I get dressed, ready to take on my day.


My uniform is a crisp white shirt…

… blazer, denim and leather boots. I’m a big believer in uniform dressing; it makes getting dressed in the morning so much easier. My style is a bit more laidback on the weekends. I’ve been having a lot of fun styling our new sport pieces with some of our classic pieces for a more relaxed weekend look.


My grandmother Elly has always been a huge inspiration for me…

… her style was always effortless and cool. I love having the opportunity to create pieces that myself and other women feel empowered and confident in.


My biggest dream is for my designs to empower women.

I love that feeling when I put on a full ANINE BING outfit and I just feel so confident and polished. It feels powerful to feel like the best version of yourself, and I hope my designs bring that feeling out in our customers.

I find inspiration from so many places when I design…

… flea markets, vintage stores, travelling and watching different street styles, and architecture.

My ultimate style icons are…

… Princess Diana, Bianca Jagger and Kate Moss. My style is timeless with a rock ‘n’ roll edge.



Nowadays, the soundtrack to my day is…

… typically what my kids like to listen to. I love putting on their favourite songs when we drive around or just hang out at home.


I work out whenever I can find the time…

… I love Lekfit [a cardio and sculpting regime] while I work out in my ANINE BING Sport pieces.


I typically head into the office early to meet with my design team.

We work on everything from start to finish. Then I like to check in with the creative team to review assets for any upcoming campaigns or collabs. Just recently, we’ve been able to safely go back into the office a few days a week, which I’ve missed so much.


The best thing about my job is being creative…

… and working with an amazing team. I love having my hand in all aspects of the creative process.

I knew from a young age I wanted to do something creative.

Fashion has always been something that interested me. As I worked as a model, my passion for it grew. At the time, I saw an opportunity in the market to develop a brand with elevated essentials, from there, my husband and I decided to create ANINE BING. We started our business out of our garage and now we’re a global fashion brand, it’s amazing to have watched it from day one.


Anine Bing's kids
Anine Bing's kids

A typical evening involves…

ordering diner and watching a movie or reading to my kids. I haven’t made time to read for myself lately, but I just read Charlotte’s Web with my son and I loved it. Next on my list is The Real Happy Pill by the Swedish author Anders Hansen. I’ve heard so many good things about it and I think we can all benefit from taking better care of our mental health.

To unwind…

… I love to put on a face mask and paint my nails. It’s important to find little moments for yourself.

The last thing I do before lights out is…

… kiss my kids goodnight.

Anine Bing's kids
Anine Bing's kids