I’m really simple and I feel like I never put that much effort into what I wear.
I think I should more. But usually just vintage Levi’s, a white t-shirt or knitwear. In L.A., no one dresses up. That’s what I kind of like about living in Paris half the time, is people do dress up and you make more of an effort. In Paris, I definitely wear more trousers and blazers and coats and heels and boots. L.A. is more easy dressing and then Europe for me is more sophisticated.
I want women to feel like themselves and feel comfortable and confident.
And like they’re spreading a positive message with each piece that they wear because I really tried to include positive messaging. I feel like when people wear, or even see people wearing, the ‘Be Nice’ jumper it just makes them smile and makes them feel good.
The best part of doing this is having freedom and not answering to anyone and just creating your own world.
I could never go back to working for someone again – I think I’ll do this forever.
Right now, I’m working on spring/summer 22.
I’m so lucky that David [Obadia] is my CEO. He handles all the business side of things, so buying, wholesale, budgets – the backbone of the company and the website. I’m able to focus on the creative stuff. I’m usually designing the collections a year in advance. I work a lot on marketing. I work with our PR agency. I do all of our campaigns like producing, directing, casting, styling and supporting all of that. We have a lot of campaigns, so that’s a lot of work. Then also developing new products, so a lot of sampling, a lot of doing research on pieces that we should add to the line, lots of colour planning. So mostly everything creative which is really nice because I don’t like the logistic side of things. I’m way happier just working on this stuff. I’m so lucky that I have a team that lets me do that.