Style News

Fitness Insider:  The Posh PT

Fitness Insider: The Posh PT

Facetime personal trainer, outlandish fashion fan and full-on personality the Posh PT is here to kick your fitness life into high gear.

Lonan O'Herlihy aka ‘The Posh PT’ understands that his style choices get him noticed. “I have my own unique style,” he says, draped across a sofa in a logotastic Burberry hoodie and a gleaming gold watch. “As long as it's aggressive, outlandish and not too tame, that's my go-to.”

His super-popular Instagram account shows off this approach. In one photo, he floats in mid-air, wearing a shearling jacket, colour-clashing sweatpants and a fedora. In another, he does shoulder exercises in leopard print Billionaire Boys Club trousers and a denim Balenciaga shirt (“Featured clothing optional”, the caption says, dryly). And here’s a caption to a photo with well over 6000 likes: “Plyometrics workout in a Balenciaga denim tracksuit using a @mercedesbenzuk G-Wagon #G63 as a prop”.

O’Herlihy is most certainly a character, but he’s aware of it, regularly leaning into it. “The name ‘Posh PT’ annoys people,” he says of his moniker as a professional trainer, the name playing off his South Kensington origins. It’s successful as branding —“very to the point”— but even more successful as a business, having added promotional opportunities as an online influencer to an international list of clients. That success is exactly what brings FLANNELS to his door, looking to find out more about his outlook on fitness, style and how they crossover in his day-to-day.

Lonan O'Herlihy aka ‘The Posh PT’ wearing Gucci GG leather tape tracksuit top, square frame acetate sunglasses, Rhyton trainers, jacquard leather striped joggers and embroidered velour T-shirt
Lonan O'Herlihy aka ‘The Posh PT’ wearing Gucci GG leather tape tracksuit top, square frame acetate sunglasses, Rhyton trainers, jacquard leather striped joggers and embroidered velour T-shirt


How did you end up as the ‘Posh PT’?

I very briefly used to be a PT face-to-face in South Ken, and then one of my clients moved back to Philadelphia and I said ‘let's try FaceTime training’. I did it once and went this is actually a thing! Since then, for five years, I've only Facetime trained. I've taken spin classes on super yachts, ab workouts on planes, recently took a bootcamp in Bora Bora while I was on a flight to Barbados... just downloaded plane internet, trained six people. Then social media, content creation, the whole thing that you guys see on the Posh PT Instagram and Youtube account.

What does a day in the life of Lonan look like? 

Every morning, there's a company that delivers three meals outside the door in a little freezer bag — very convenient and probably easier than living on Deliveroo three times a day like I normally do. Then, because of my clients, the East coast [of the US] wakes up at 11am for us, so from 11 til 2ish I'll have some clients; west coast wakes up at 4pm so then I've got clients and in between that I'll go to the gym. Then editing the video and photography, there always seems to be something going on. I've got seven campaigns this week for other people that I have to edit before the end of next week, so that’s eight days to do seven campaigns. Then, into the office to do the videos. I take my scooter to the gym and we're good-- Sorry, when I say scooter, please put "gold-plated scooter".

Do you have any tips for lazy men and how to get motivated? 

I believe that 80/20 is about right for how important dieting is to training. I make sure that I'm on top of my diet and that training doesn't have to be hell the whole time. And a big thing is to keep consistent - if you go off for a month, you're going to be back at square one. As long as you can stay on whatever diet you're on for long enough that it doesn't seem like a diet and becomes normal, that is what I tell people. Because if you feel like it's a diet then you're going to go off it, and it feels like a struggle. But if it becomes the norm? Makes sense to me. Don't make it too difficult, and find that you're eating enough.

 Lonan O'Herlihy aka ‘The Posh PT’ wearing Burberry TB hoodie, Ellison T-shirt, Marrows pants and Arthur chunky trainers
 Lonan O'Herlihy aka ‘The Posh PT’ wearing Burberry TB hoodie, Ellison T-shirt, Gucci track pants and Burberry Arthur chunky trainers


Have you got any lazy fitness hacks?

Training at home - the majority of my clients are in the living room, two of my clients were too embarrassed to do it at the gym, so that's why they started with me. Most of my home stuff is calisthenics, weight training. It's functional, it's within your whole body, you're not going to injure yourself by having a big weight on one arm and throwing it all over the place — you're training with your own body. For long term results, it's probably safest as well and very easy! And it's just easy to work hard from home. You just need an 8ftx4ft space and you can do anything. I've trained professional wrestlers who are dying by the end of my home workout. Come on guys. Put a t-shirt on. You can relax.

I use a lot of bands, but otherwise I only get three pieces of equipment. I get the bands - light, medium, extra heavy - two kettlebells and then a retractable dumbbell. That's the one where you have 50kg, then you take a plate out and it's 40kg, just one set of dumbbells. Only two of my clients have that and that's because they're strong people.


How do you keep things stylish when you work out?

[in an ad-man voice] Basically, I go to this place called FLANNELS and I get all my outfits... I pretty much do, though! I have a style, I like to always wear one thing that makes you go what - is - that?! Then they walk around two weeks later and everyone's wearing it. Jesus Christ, I'm really just modelling! Have you ever seen an NBA match? Before them, the camera’s always following the players to see what they're wearing - I get that at the gym!

What is your biggest indulgence? 

Clothes? Holidays? Are holidays an indulgence? I travel a lot, so holidays don’t seem like such a break. Work is all online, so wherever I am, my schedule remains consistent. When I’m in England, its shopping and dinners — finding new places with Millie is always fun. On weekends I’ll see friends who spend the rest of the week in the office, it's just annoying having to wait...

A close-up of Lonan O'Herlihy aka ‘The Posh PT’ wearing Burberry TB hoodie
A close-up of Lonan O'Herlihy aka ‘The Posh PT’ wearing Burberry TB hoodie

Photography: Matthew Brann