What does occasion dressing mean to you?
Kevin: For us, personally speaking, we love a good time - that’s an occasion. There’s a sense of how the occasion dictates what we wear: the practicality, the style.
Karlon: You can see in the campaign. The Alyx [1017 ALYX 9SM] pieces brought a much more regal feel. When you’re wearing Alyx you want to feel like you’re the man, you want to have a bad boy dinner. It’s fun.
Kevin: The common denominator is that the clothes make you feel gooood. Every single style [from the campaign] made me feel good. The quality, the way I was wearing it, and the styling was cool. They were all different bits and they wouldn’t all go for the same occasion, but they all made us feel f**king amazing. That’s what clothing is about: making you feel good about yourself, regardless of the occasion.
In 2020, are there still any rules for formal dressing?
Karlon: I think the new formal means you don’t have to wear a tie.
Kevin: No tie, it means relaxed. You can be relaxed and still formal. I think there’s always this notion that to be smart you have to do X, Y, and Z, but no, there’s a new smart because there’s a new wave, a new generation coming.
Karlon: Take your top hat off. That’s it. That’s the new formal; take your top hat off. Take off your tie. Have your socks matching your shirt. Still respecting tradition but putting your own twist on it.
So where will we see you in the next five years?
Kevin: The aspiration for us is just to be creative moguls. That’s the exact term. Because it means that I’ve had so many different experiences across the board. I have so much influence and network.
Karlon: How do you describe somebody who is corporate but also a very creative person? I think that’s what we want to adhere to. What we call ourselves right now, apart from the creative brokers, is ‘businesskids’. We’re not businessmen. I’m a man, yes, but that term is a bit too old. I want to bring a certain sexiness to entrepreneurship. An entrepreneur is someone who believes in what they want to do, believes in destiny, and executes it. That’s what we want to be.
Kevin: In the next five years, I see us taking over. We are going to take over, it’s not even a thought, we are going to take over.
This month is Black History Month. There’s clearly still so much to be done, but do you feel like there’s been a tangible step change in the fashion industry this year following the protests around the Black Lives Matter movement?
Kevin: More stuff like this needs to happen. What needs to happen first and foremost is we need to take action. Yes, we need to talk about it, but the discussion has been done. The first thing you probably learn in your history lesson is slavery, so I don’t think we need more awareness, what we need is more action. What can we do ourselves to support it? No one is saying go above and beyond; do you. As a Black person as well, continue being the best version of yourself because that then reflects on us as a whole people.
Karlon: I think it’s about instilling entrepreneurship. And, being a Black person in today’s society, there’s never been a better time to be alive. It’s a time when we’ve got more people on our side and more people looking at us. Where people see disadvantages, I see massive advantages.