The collaboration is visually very different from the monochrome sportswear that saturates the market. Did you set out to take sportswear in a new direction?
‘This was the perfect opportunity to offer the Matthew Williamson woman something new that also had a familiarity. It wasn't about taking sportswear in a new direction... It was about understanding what the MW woman would want from active wear: that is, colour, print, fabric quality and flattering shapes - a natural extension of what I have been working on for 20 years.’