Despite their standalone nature, you can see instantly how Icon Zero can be mixed into their previous icons – Genesis II, Arcade and Albion - and worn with what’s to come next – whatever that may be.
The future really is key here. In a fashion first, MCQ have integrated tech into their collections: each item comes with its own electronic tag, meaning you can scan your investment into your phone, register your garment online and instantly join the MYMCQ platform.
The aspiration? To create global, digital fashion wardrobes, that guarantee authenticity and allow you to collect and sell pieces seamlessly, no matter where you are in the world.The future of fashion has arrived.