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On Trend: The Best Of '90s Fashion

On Trend: The Best Of '90s Fashion

Depending on your age at the time, ‘90s fashion consisted of butterfly clips, platform trainers and body glitter, or slip dresses, grunge and a Kate Moss ‘do. The decade’s major fashion players were Alexander McQueen and Gucci under the creative direction of Tom Ford – think open silk shirts, velvet boot-cuts and long-line leather coats. Amidst the Juicy Couture tracksuits, in-line skates and Spicemania were nylon Prada backpacks and slick minimalism from Helmut Lang. Now, the ‘90s is getting a modern upgrade with archive prints, oversized silhouettes and revival bags at the fore. Girl power still rules, it’s just a bit more grown-up these days.

Fendi logo backpack


Although both predate the ‘90s, Fendi’s double F Zucca and Gucci’s GG were icons of a decade obsessed by logos. Much like Carrie Bradshaw in her day, we’ve got a penchant for both.


Paying homage to the styles made popular by Mel B and Emma Bunton circa 1996, Gucci, Valentino and Moschino’s contemporary interpretation of the chunky trainer have a bit more fashion pedigree than their forebears. Wear with luxe track pants and midi dresses.

Valentino bounce raised sole low top trainers white
Dior club 2 detachable visor sunglasses


Sportswear-as-high-fashion was a mainstay of the era, and the trend is still kicking today. From Dior’s visor sunglasses (more suited to the runway than the golf course) and Fendi’s Fila collaboration to emerging LA streetwear brand Palm Angels, it’s definitely not for the gym.


Unlike the polyester-pouches worn by ‘90s It-girls, today’s bum bags come in luxe materials and uber-chic belt-bag styles. Take your pick of stylish versions by Dolce & Gabbana, Valentino, Saint Laurent and Gucci.

Valentino blue velvet Rockstud belt bag