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On Trend: The Best Street Style From London

On Trend: The Best Street Style From London

New year, new us, and a new location for London Fashion Week Men’s – still in the UK’s capital, of course, but now in the east end’s trendy Shoreditch. Much to the chagrin of the dry January contingent, the BFC runway was held in the old Truman Brewery – they might not brew beer there anymore but it was almost enough to knock us off our alcohol-abstinence high horse. Self-inflicted sobriety aside, this alternative, creative end of town proved a fitting location for what is quickly becoming one of the most experimental fashion weeks on the schedule. Mirroring the fruity runway action was a stampede of stylish Londoners braving the January cold the weekend after Christmas to attend the shows. The street style was savvy and just the right side of eccentric – exactly what we’ve come to expect from London. Streetwear sat comfortably alongside heritage fashion pieces and neon was a recurrent theme brightening up our winter blues. Here are some of our favourite trends and how to wear them.

A man attending London Fashion Week Men's AW19 wearing a matching Gucci tracksuit and a baseball cap


Make 2019 the year you make a statement, like this Gucci-clad attendee of LFWM. Graphic logos and head-to-toe prints were a staple of the London streets at this year’s shows. Be bold in a co-ordinating tracksuit or wear a graphic Tee with your favourite denim for a more subtle take on the trend.


Stave off the January doom with vibrant neon accents. Orange was the colour of choice this season, followed closely by a rather fetching fluorescent mint green. It’s cheerful and suitably edgy with streetwear icons Off-White and Heron Preston at the vanguard of the trend.

Photograph of a man at London Fashion Week Men's wearing a neon orange trousers and a neon-orange trimmed black sweatshirt with white trainers
Photograph of a man at London Fashion Week Men's wearing a neutral beige jackets and trousers and a Burberry checked scarf


Neutrals might sound dull but feel incredibly fresh this season thanks to LFWM attendees getting it spot on with luxury logo pieces, directional silhouettes and clever layers. These neutral looks were anything but beige. Incorporate heritage prints like Burberry’s iconic check and base layers of taupe, cream and brown and you’ll nail it.


Combining workwear, military and outdoor influences, the utility trend is for a man who likes his clothes to come with lots of storage space. Think multiple pockets on fishing jackets, belt bags with plenty of zips, technical-looking cargo trousers and drawstrings where you might not expect them.

A man at London Fashion Week Men's wearing a multi-pocket fishing jacket, long-line trench and technical jogging bottoms with drawstrings and trainers

Photography: Matthew Brann