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On Trend: The Streetwear Brands To Know

On Trend: The Streetwear Brands To Know

An education in some of the biggest names in streetwear (and how to wear them).

Model wearing Heron Preston Satin CTNMB T Shirt, Valentino Logo Trousers, and Off-White Off Court High Top Trainers

HERON PRESTON

In thoroughly millennial fashion, Heron Preston kick-started his eponymous streetwear brand on Instagram. An artist, DJ and creative, he’s collaborated with Kanye West, made art with NYC’s Sanitation Department and played sets with Off-White’s Virgil Abloh. From coach jackets to hooded sweats, the brand has garnered a high-profile following for its workwear-inspired garments and signature orange accents.

PALM ANGELS

Palm Angels is the brainchild of Francesco Ragazzi – one-time art director at Moncler, he fuses the laid-back attitude of LA’s skate scene with the sophistication of Milanese high fashion. Collections have a nostalgic, archival feeling with checked overshirts, logo Tees, retro graphics and caps featuring heavily each season.

Model wearing Palm Angels Logo Colour Block Hooded Sweatshirt
Model Wearing Heron Preston Logo Sweatshirt, Off-White Camoflauge Cargo Trousers, and Valentino Rockrunner Trainers
Number 3

OFF-WHITE

If any streetwear brand has earned the label ‘cult’, it’s Off-White. One of the pioneers of luxury street-inspired fashion, the vibe is urban, industrial and ultra-cool. Creative director Virgil Abloh is a multi-faceted creative with a particular interest in youth culture and product design. Expect hoodies, Tees and trainers with an elevated twist – it’s a tribal thing, and disciples of the brand will likely stop you in the street to comment on your threads.

MARCELO BURLON

Marcelo Burlon describes himself as a ‘jack of many trades’ – but unlike the old adage, we can assure you that he’s master of at least one. Particularly, streetwear. Originally from Patagonia, his namesake brand is based in Milan but draws inspiration from streets around the globe. Collaborations with the likes of Lebron James, Pusha T and Tyga encapsulate the prevailing mood in menswear, combining music and modern cultural references with ‘90s nostalgia.