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Sneaker Series: New Year, New Sneakers

Sneaker Series: New Year, New Sneakers

We’re over resolutions and under the influence already (dry Jan? Phft), and whilst our self-discipline might be being called into question, our dedication to our wardrobes is not. Our style is and always has been top notch, and we see 2018 as just another opportunity to up the ante. Forget the January blues, there’s nothing to be miserable about when there’s a whole new year of collections and, for the footwear fanatics, trainers ahead of you.

We’re not sure about this whole “new year, new me” spiel. It suggests that the previous year’s you was somehow lacking. Not fit enough, not healthy enough, not sociable enough, not rich enough, not stylish enough (you can find our list of anti-resolutions here, stick that in your pipe and smoke it, Veganuary.) It all smacks a bit of negativity and self-flagellation, and we’re not about unnecessary self-criticism here, unless it’s constructive, and what could be more constructive than a re-think of your sneaker collection? It’s the perfect way, we feel, to put your best foot forward in the new year. Soles wear out, whereas the implication that your body or your motivation wore out in 2017 is, frankly, rude and untrue. Objectively speaking, soles need replacing, and collections need building. No self-respecting man can call himself a sneaker connoisseur without a pair of Gucci’s New Aces or Valentino Rockstuds in his collection, for instance.

Make this year the year you choose your investments wisely. The trainer cognoscenti are still all over the aptly named “ugly trainer” trend. Dubbed so for the apparent ugliness of the chunky-sole-oversized-upper formula that defines this breed of sneaker. We say, beauty is in the eye of the beholder, and to fans of the trend there can be nothing more beautiful than these supped-up, Maison Margiela sneakers that border on the avant-garde. However, for those who prefer more streamlined, minimalist footwear with a subtle design direction, investing in a pair of Margielas, regardless of their iconic status, would be foolish. Instead, Givenchy’s clean and relaxed low-tops or a pair of Giuseppe Zanotti’s mid-tops (if you like a touch of bling) would be the right avenue to take.

We’re almost mid-way through the first month of the year, and whether you’re already on a roll with your PT and raw food diet or you’ve fallen off the wagon already, we sympathise. The former takes hard work and self-discipline, the latter causes serious guilt, self-hatred and a slow-down of productivity that you’ll pay for further down the line. Sorry about the harsh reality check. Whichever position you find yourself in, you can take solace in a new pair of kicks. They don’t judge and you can walk into the new year wearing them with your head held high (that old chestnut about what a pair of shoes says about the man wearing them.) Set the tone for the new year and make strides towards the success we know you’re worthy of in athletic silhouettes, minimalist styles, lace-ups, Velcro and leather courtesy of Dolce & Gabbana, Gucci and Valentino.