Woody has spent most of his adult life watching the sneakers phenomenon unfold and mutate and understands better than most what keeps us coming back for more. “The industry is so creative, one thing goes up and one thing goes down, and the next day it all changes and the cycle starts again. If you look at our covers, at one time, skateboarding was the biggest thing that was happening. Then you’ve got the individual basketball players who have their own following and their own signature shoes. And then you’ve got the fashion contingent. You’ve got these really expansive fields for the sneaker industry to play in. It means that nothing ever gets totally stale, there’s always something new to replace it.”
Woody’s sneaker insights are prophetic – when he started collecting, it wasn’t cool and, fearing ridicule, he kept his passion on the DL. “I didn’t really talk about it with anyone else. People knew that I had lots of shoes and I was sort of derided, it was seen as a stupid thing to spend your money on.” As he says himself – look who’s laughing now. Despite years in the game, Woody isn’t bored. It’s a life-long love affair that starts and ends with an objective appreciation for all things trainers. “At the moment, everyone is looking at the chunky fashion shoe, wondering what the next thing is going to be. People are saying retro ‘80s and ‘90s basketball, and some of the brands are going in that direction already so it’ll start to happen. The sense of reinvention keeps it fresh.” Where purists get the hump when something breaks their sacred sneaker code, Woody takes a deep-dive analytical approach and basks in the glorious weirdness. And from Gucci's Rhyton and Flashtreck trainers to Balenciaga's Triple S mania, there's a lot of weirdness going on right now.