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Style Advisor: Away Day

Style Advisor: Away Day

Football fans rejoice: a decent start to the Championship last weekend is segueing through transfer deadline day and into the Premier League kick off this Saturday. It’s edge-of-your-seat, nail biting stuff. Cheering on ‘the boys’, whether you’re in the away stand or propping up the bar of your local, means looking the part. Make sure you don’t let the side down with our guide to football season style. Fortunately, the terrace style and casual culture of the ‘80s and ‘90s has had a renaissance of late. Sportswear pieces, including your favourite track top and pants, are now a fixture of every stylish man’s wardrobe – whether he knows the off-side rule or not. We have to say – it’s nice to see a culture and its associated aesthetic get the credit it deserves for being, well, wicked. Here are three looks we’ll be channelling in the stands over the next few months. Don’t forget a hat.

A male model with his back to the camera wearing a white Stone Island crew neck T-shirt with a large Stone Island logo on the back


The beauty of a T-shirt could never rival the beauty of the game, but these cheeky numbers by Stone Island, Kenzo and C.P. Company come pretty close. The former and latter have a great football legacy – a firm favourite amongst die-hard football fans with a penchant for fine Italian sportswear.


Make terrace-inspired style a fixture of your new season wardrobe with the OG casuals’ top of choice: a polo. Versatile, smart and (key feature) comfortable, they’re understated but slick and speak of a man who takes pride in his appearance (and his team). Wear with loose-fit jeans, polished trainers and a cap.

A male model wearing a black Kenzo polo shirt with short sleeves and a white embroidered tiger logo, buttoned to the neck, black trousers and a black Kenzo logo cap


Bring it home in a pullover jacket and cargo trousers. And not in a subtle colour, but in a bright and loudly optimistic shade of orange. The streetwear set are all over this smock by Stone Island, and you’ll be a beacon of nylon hope in a sea of grey, even when you’re 2-0 down with 3 minutes to go.


Face down the opposition in Dsquared’s military-inspired jacket. Worn with smart black trousers and a red Tee, it’s the style pundit’s favourite label for easy but elevated sportswear. Our go-to if the occasion calls for something more than a ripped pair of jeans and a hoodie.

A male model wearing a black Dsquared2 button down coach jacket, black trousers and white chunky Dsquared2 trainers