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Style Advisor: The New Streetwear Edit

Style Advisor: The New Streetwear Edit

Streetwear has come a long way from its urban, subculture roots. A niche phenomenon that started as an expression of the alternative values and aspirations of punks, goths, ravers and preppies, it’s morphed into a global high-fashion trend. With labels like Gucci and Fendi appropriating the aesthetics of the movement, it’s now almost indistinguishable from the runway. A far cry from its DIY roots, streetwear can now mean anything that harnesses the spirit of the street. From the tailored polish of a Gucci coat paired with a flash of neon, to the sports-inspired hype of Virgil Abloh’s Off-White, here’s how to wear the new breed of streetwear.

A female model wearing a long-line Gucci coat with a rhombus print and padded shoulders, black leather Gucci boots and a black patent leather Gucci Sylvie top handle bag with a pair of green neon slim Gucci sunglasses


In its new incarnation, streetwear can range from the sweats and trainers that once defined the genre, to the high-fashion statement of a sharp-shouldered, ankle-grazing coat worn with a pair of off-beat neon shades. Gucci does it best.


Wise up to the possibilities of a Fendi knit and wide-leg trouser combination. With the lines between streetwear and high-fashion increasingly blurred, the calligraphy-inspired double F monogram of this cashmere sweater gives a subtle nod to the logo-heavy styles that define the look.

A female model wearing a black FF logo knit cashmere jumper, wide-leg black and white check Dolce and Gabbana trousers, pointed toe Fendi boots and a shiny Fendi handbag
A female model wearing a yellow asymetric Off-White knitted sweater with black jogging bottoms and a pink Off-White Jitney top handle bag with a silver hardware Off-White logo


Off-White is undoubtedly the most recognisable streetwear label of modern times. A fusion of high-fashion and street style, the brand shows at Paris Fashion Week and its designer, Virgil Abloh, was recently appointed Creative Director at Louis Vuitton menswear. Tap into the elevated urban aesthetic with high-vis knits, luxe sweat pants and the iconic Jitney bag.