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Style Advisor: The New Streetwear Update

Style Advisor: The New Streetwear Update

Whether you’re new to the world of streetwear or have been dabbling for some time, let us educate you. In its original form, streetwear was a by-product of the subcultures that grew up in urban areas – from the casuals of the North to hip hop in NYC, from the London punks to the Milanese Paninaro. Streetwear was an expression of these communities’ values, interests and aspirations. Now, in the internet age, it has proliferated and been appropriated by some of the world’s most celebrated fashion houses. In entering the realms of high-fashion and main-stream culture, the streetwear aesthetic is now easily accessible to any man wishing to up his style game. With hoodies, sweats, trainers and belt bags forming the cornerstones of any streetwear-inspired look, and labels such as Off-White, Dsquared2 and Rhude serving up some of the highly-covetable pieces below, there’s never been a better time to put your money where your mouth is and get in on the trend. So, now you can talk the talk, but can you walk the walk? Slide on a pair of Off-White 3.0s and prove it.

A male model wearing a black Dsquared2 hooded sweatshirt with a heavy metaal graphic logo on the front and black sweat pants


Based in Milan, Dsquared2 is the brain child of Canadian twin brothers Dean and Dan Caten. The Italian fashion capital has proved to be a streetwear hotbed, with Off-White, Marcelo Burlon and Heron Preston all manufactured there. The label’s new heavy-metal sweats and Tees put a subculture-inspired spin on their heritage Canadian aesthetic. Wear with washed-out jeans, trainers and attitude.


Founded in LA in 2015 by Rhuigi Villaseñor who moved to the city from the Philippines aged 11, Rhude is inspired by the streetwear culture and American iconography unique to the City of Angels. The brand recently made its debut at Paris Fashion Week, and its nostalgic graphics and easy-to-wear silhouettes have proved a hit with the street style set. Team a long-sleeved Tee with a denim jacket and loose-fitting flight pants – it would be Rhude not to.

A male model wearing a Rhude eagle print long sleeved T-shirt
A male model wearing a funnel neck Off-White sweatshirt with arrow details on the neck and cuffs with slim denim jeans with a tie waist


Whilst we fully embrace the aforementioned hoodies, Tees, trainers and belt bags that streetwear is best known for, the genre has evolved beyond those original categories. Season on season, Virgil Abloh’s Off-White serves up innovative versions of these tried-and-tested favourites. Take this parachute funnel neck – the detailed neckline, exposed stitching and arrow fastening cuffs give it a sophisticated, high-fashion edge.