A Yorkshire lad with an easy charm and a penchant for sharp suits and punk style, Danny Lomas cuts a fine figure at odds with the streetwear-crazed, tracksuits-and-trainers-heavy aesthetic of fashion today. Like a breath of fresh air, he arrived at our GQ Heroes event clad in a very dapper Gucci suit, the picture of sophistication. A core member of PAQ, a YouTube collective of young men hailed as ‘Top Gear for clothes’, Lomas takes an inclusive, experimental approach to fashion. Along with his peers, Lomas styles big names on the scene, test-drives the season’s hyped pieces and examines how fashion and style plug into larger issues like mental health and gender. Importantly for us, Lomas is a style hero. At a time when youth culture has reclaimed and reimagined sportswear as a high-fashion statement, Lomas is a going against the grain and championing retro tailoring and the magic of bespoke. Without the stuffy pretention or prescriptive dress codes that are often associated with formal menswear, he’s lighting the way for a fresh approach to classic style that appeals to the modern man. Not all heroes wear capes. They wear Gucci.