Now the artistic director of Louis Vuitton, Abloh’s influence has grown to extend far beyond the streetwear scene to the upmost echelons of luxury fashion. His radical approach to product and authentic synthesis of style and culture has helped redefine the meaning of ‘luxury’ for a new generation who value relevance and status over the mainstream.
Born to Ghanaian parents who emigrated to the USA and with a formal education in engineering and architecture, Abloh’s background and interests in art, design and music have shaped his brand. At the start of his career, he worked on the creative team for the then-emerging Kanye West, conceptualising album covers, concert designs and merch. When he launched his own label, Off-White™, an irony-laced, streetwear-inspired power house, he pioneered a new approach to luxury fashion, borrowing the DIY and remixing techniques associated with urban streetwear and re-framing them for a youthful, luxury audience.