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Style Notes: Down Jackets For Modern Living

Style Notes: Down Jackets For Modern Living

Tradition is at the heart of Pyrenex – the French heritage outerwear brand has been making some of the world’s most-coveted down jackets and coats from its home in the South West of France for 160 years. Over the course of a century and a half, the family business has developed an unrivalled understanding and respect for their product, maintaining its links to the past by never compromising on quality. Given today’s flash-in-the-pan trends and hype culture, you might ask yourself: how have they kept things fresh? Cue the new season collection: a modern re-interpretation of the label’s classic aesthetic, built on a feather-light foundation of carefully honed skill and craft. Whether you scale mountains in your spare time or are more of an urban explorer, anyone with a respect for well designed, well-made apparel should try a Pyrenex on for size.

An image from the Pyrenex AW19 campaign of a male model wearing a grey Pyrenex logo T-shirt with a black Pyrenex bomber jacket with a fur trimmed hood, grey trousers and boots against a backdrop of mountains, rivers and trees
An image from the Pyrenex AW19 campaign of a male model wearing a grey Pyrenex logo T-shirt with a black Pyrenex bomber jacket with a fur trimmed hood, grey trousers and boots against a backdrop of mountains, rivers and trees

At Pyrenex, form follows function, but is never compromised on. This is a brand responsible for the Authentic jacket – its name, not just a reference to its certified authenticity – and the equally iconic Mistral, Spoutnic and Mythic that followed it. Among some of the most sleek and streamlined down jackets on the market, the brand’s USP is its ability to fuse tradition with modern, understated design. Without trying too much, a Pyrenex jacket works hard, both practically and sartorially. Ultimately, a Pyrenex coat does its job whilst looking good – a careful balance achieved by always evolving and respecting the past. It’s why they’ve remained relevant for 160 years, and why the Authentic looks just as good now as it did in the ‘80s.

When you buy a Pyrenex jacket, you buy into the heritage and style of a label that has endured the changing of two centuries, two world wars and sixteen decades. To celebrate this landmark anniversary, we caught up with the Pyrenex team to find out more about what sets their jackets apart from the rest.

An image from the Pyrenex AW19 campaign of a female model sat on a rocky surrounded by crashing waves wearing a shiny black Pyrenex hooded coat, black cropped wide leg trousers and white pointed covered toe heeled mules
An image from the Pyrenex AW19 campaign of a female model sat on a rocky surrounded by crashing waves wearing a shiny black Pyrenex hooded coat, black cropped wide leg trousers and white pointed covered toe heeled mules

How do you respect the past while looking to the future?

We do it by focusing on down insulation without compromise. We innovate in the process of washing and sorting down in the factory, to get the best down and feather supply in France. We still use the same nylon fabric from the Lyon area that we did in the 1970s. We’ve also developed a unique tube fabric with a fabric producer for our Saint Sever line, which is made in France. We look to the future by managing our waste and investing to reduce our electricity and water consumption, both of which we’ve lowered by a significant percentage over the last five years. This year, we’ve developed a new garment workshop in Saint Sever for our ‘made in France’ Saint Sever line.

How do your jackets work in a modern urban environment?

Pyrenex is originally a technical mountain brands for alpinists and explorers. This history and heritage is still very much at the forefront of our designers’ and developers’ minds. Most of our customers are now in cities, where they wear our products on a daily basis. It’s here that our core strengths of quality, comfort, value and durability shine. st for us, and you, to enjoy. Only available in very limited numbers, the collection is available to shop now.

An image from the Pyrenex AW19 campaign of a male model wearing a black Pyrenex logo hoodie layered under a light blue padded shirt and a navy longline puffer jacket with black trousers and trainers with a backdrop of snow capped mountains
An image from the Pyrenex AW19 campaign of a male model wearing a black Pyrenex logo hoodie layered under a light blue padded shirt and a navy longline puffer jacket with black trousers and trainers with a backdrop of snow capped mountains