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Style Notes: The Future Of Outerwear With Napapijri

Style Notes: The Future Of Outerwear With Napapijri

Napapijri are in the business of trail-blazing. Never ones to conform, the Italian brand with a Finnish-inspired name and a Norwegian flag for a logo defies conventions at every turn. Launched in Italy in the shadow of Mont Blanc in 1987, it began life as a manufacturer of innovative and stylish travel bags. Fast forward to 2019, and the label is pioneering once again with a collection of sustainable pieces set to define the future of circular fashion.

A male model wearing a black Napapijri Futurewear hooded pullover jacket with a logo
A male model wearing a black Napapijri Futurewear hooded pullover jacket with a logo

If you’re concerned about throw-away culture and carbon footprints, Napapijri’s Futurewear has the answer. This is guilt-free retail therapy and environmental responsibility at its peak – but you don’t have to climb a mountain to get there. The brand has launched the world’s first 100% recyclable jacket alongside fur-and-down free pieces and waste-saving knitwear, so you can shop with a clean conscious by saving the planet one piece of cult casualwear at a time.

The Infinity jacket pretty much does what it says on the tin. Made from ECONYL recycled material and designed to be 100% recyclable, it can be worn, re-imagined and re-cycled (you guessed it) infinitely. Working in uncharted territory, the team at Napapijri spent three years developing the jacket – more time than most people spend on anything. It’s a performance piece with the same design as the label’s iconic Skidoo jacket – just significantly more environmentally conscious. Napapijri’s Senior Marketing Director, Vicki Bohlbro explained: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Skidoo Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”

An image from the Napapijri campaign featuring a woman wearing the Futurewear silver iInfinity Skidoo jacket and yellow lens goggles
An image from the Napapijri campaign featuring a woman wearing the Futurewear silver iInfinity Skidoo jacket and yellow lens goggles

Feeling inspired? Start your own quest into the realms of circular fashion by kitting out your wardrobe from the Futurewear collection. Start with the Infinity Skidoo, then make your way through the Superlight terrain of fur and down-free jackets (engineered to be unbelievably lightweight) before arriving at your Ze-Knit destination – digitally knitted garments that reduce waste materials, water and chemicals. Start building your wardrobe consciously now – the planet will thank you for it later.

An image from the Napapijri campaign featuring a woman wearing the Futurewear silver iInfinity Skidoo jacket and yellow lens goggles
An image from the Napapijri campaign featuring a woman wearing the Futurewear silver iInfinity Skidoo jacket and yellow lens goggles