If you’re concerned about throw-away culture and carbon footprints, Napapijri’s Futurewear has the answer. This is guilt-free retail therapy and environmental responsibility at its peak – but you don’t have to climb a mountain to get there. The brand has launched the world’s first 100% recyclable jacket alongside fur-and-down free pieces and waste-saving knitwear, so you can shop with a clean conscious by saving the planet one piece of cult casualwear at a time.
The Infinity jacket pretty much does what it says on the tin. Made from ECONYL recycled material and designed to be 100% recyclable, it can be worn, re-imagined and re-cycled (you guessed it) infinitely. Working in uncharted territory, the team at Napapijri spent three years developing the jacket – more time than most people spend on anything. It’s a performance piece with the same design as the label’s iconic Skidoo jacket – just significantly more environmentally conscious. Napapijri’s Senior Marketing Director, Vicki Bohlbro explained: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Skidoo Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”