THE FENDI STORY
It sounds like something from an Italian folktale. Five sisters grow up sleeping amongst the furs of their mother and father’s secret atelier, learning the trade and skills required to transform raw materials into fine luxury pieces. But unlike the naïve, biddable girls of fairy stories, the Fendi sisters demonstrate the singular vision, business acumen and boundless creativity required to grow a global super brand. Against the wishes of their mother, they appoint a young, German designer (known as Lagerfeld) who has arrived in Rome from Paris to head up their new line of women’s RTW. Later, their couture which will be presented at fashion shows on the Great Wall of China and runways suspended over Rome’s Trevi fountain walked by Kendall Jenner.
The Fendi sisters didn’t kiss frogs, they just worked hard, and unless Prince Charmings come with subtle perma-tans, white hair and fingerless gloves these days, they were never in need of rescue, either.