Her extensive CV lists stylist, personal shopper and concierge among her many talents and we meet at her workplace in Knightsbridge for the shoot. The place is filled with samples ready for her well-heeled clients, from Fendi bags to jewellery. Looney gets a thrill from hunting down rare pieces and explains how London has helped her grow in the industry. “This city has really opened my eyes and given me a space to do what I love.” Aside from the infamous British weather, the spirit here has also helped shape her style. Originally from Florida, Looney cites the eccentricity for which London is famous as one of its biggest draws. “London for me is amazing – it allows me so be more playful than where I’m from. Here I get to mix different prints and colours and style things however I want to.”
Looney styled a line-up of looks from Gucci, Zimmermann and Off-White for this edition of The Fashion Edict. Here, she shares her rules and tips on perfecting your personal style.
Looney wears: Trousers Gucci, Coat Dolce & Gabbana, Knitted Jumper Burberry