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The Fashion Edict: Doina Ciobanu

The Fashion Edict: Doina Ciobanu

Did you think we’d made a typo? Welcome to The Fashion Edict. This series sets out to decode the wardrobe rules of fashion's most stylish women.

Doina Ciobanu is one of fashion’s new breed of hybrid creative influencers whose interests span styling, photography, modelling and social activism. From attending fashion week to fronting Versace’s campaign, a quick glance at her Instagram reveals her creative flair and unique eye for fashion. Ciobanu, who describes her style as chameleonic, got into modelling at the behest of her mother who she credits with her interest in clothes. “My mum always had an amazing sense of style, so it definitely stuck with me. But unlike my mum, my approach to fashion was always more rebellious.”

A digital native with an independent spirit, she grew up in ‘90s Moldova and her Eastern outlook has shaped her approach to work and life. “I evolved to be hard working and responsible for myself.” The post-communist world she experienced inspired an interest in history and politics and helped her develop a strong voice. Ciobanu deplores the stereotypes attached to women in fashion and works hard to counter them through her blog, The Golden Diamonds, which began as a platform for sharing her style as well as her ideas. “At the time there was a huge stereotype of ‘if you work in fashion you must be stupid’ or ‘women who dress well aren’t intelligent’. I saw it as a flaw in social thinking and worked to change that.”

Doina lying down wearing a Gucci headscarf in 1950s style

Her CV is testament to her maverick streak. Having turned down a place at Paris’ Sorbonne, Doina moved to London in 2014 to pursue a career in fashion alone. From her style to her work, she defies expectation and understands the nuances of self-identification through clothes, attributing her eclectic approach to the multiple personalities that exist inside all of us. “One day I’ll be super masculine and androgynous and another I’ll feel like I want to show my sexuality and femininity, so it really all depends on my mood and mindset.”

Life in the industry has led to ultra-cool projects with some of fashion’s biggest names. She recently appeared on the cover of Elle Romania, contributing to the feature as a creative and authority on sustainability in fashion, and cites Versace as one of her favourite collaborators. “They’re always a dream as the style is very consistent and unique, but also because they’re about empowering women and giving them a chance to feel like absolute sex bombs. I also love Donatella, she’s so involved in the campaigns which have always expressed female power.”

Doina styled a line-up of looks from Gucci, Versus Versace and Saint Laurent for this edition of The Fashion Edict. Here, she shares her rules and tips on perfecting your personal style.

Doina wears: Scarf Gucci

Doina wearing a Gucci Scarf, Gucci Sunglasses, and Gucci Top
Doina wearing a Gucci Scarf, Gucci Sunglasses, and Gucci Top

LOVE WHAT YOU WEAR

“There’s no point in wearing trends or brands if you don’t genuinely love what you’re wearing.”

Doina wears: Scarf Gucci, Sunglasses Gucci

Doina wearing Giuseppe Zanotti Heels, Gucci Rose PJ Shirt, Saint Laurent Military Skirt
Doina wearing Giuseppe Zanotti Heels, Gucci Rose PJ Shirt, Saint Laurent Military Skirt

FEEL GOOD IN WHAT YOU WEAR

“Very similar to the first one, but slightly different. I’ve learnt over the years that you can love things in photos or on the mannequin but if you don’t feel confident when wearing it in real life you’ll feel awful and uncomfortable and it will show.”

Doina wears: Skirt Saint Laurent, Blouse Gucci, Heels Giuseppe Zanotti

Doina wearing Gucci GG trousers, Gucci Sunglasses, Gucci Sylvie Red Embroidered Bag, Gucci Logo Printed Scarf, Gucci Jane Mule
Doina wearing Gucci GG trousers, Gucci Sunglasses, Gucci Sylvie Red Embroidered Bag, Gucci Logo Printed Scarf, Gucci Jane Mule

NEVER FEAR BLACK

“Black in winter, black in summer, black on the beach or in the city. Black is my favourite colour and the chicest and easiest thing you can wear. Invest in good quality black pieces and you’re set for life as you can wear them to multiple occasions.”

Doina wears: Bag Gucci, Trousers Gucci, Top Helmut Lang, Mules Gucci

Doina wearing Versus Versace Safety Pin Bodycon Dress
Doina wearing Versus Versace Safety Pin Bodycon Dress

NEVER FEAR FULL WHITE

“Full white looks are my favourite after full black. They’re very elegant but also have a very chilled allure. White jeans with a masculine white shirt, white skirt with a white corset top and a basket – there are so many possibilities and you’ll always look stylish.”

Doina wears: Dress Versus Versace

Doina wearing Burberry London Sacha Dress
Doina wearing Burberry London Sacha Dress

BETTER FLATS THAN A BAD WALK IN HEELS

“This is quite a personal one, but I see so many girls struggle when walking in heels and as a result look very uncomfortable and not chic. It’s much cooler to do trainers or flat shoes and be confident than clumsy on heels.

Doina wears: Dress Burberry, Shoes Jimmy Choo

Doina wearing a black Valentino VLTN logo pleated skirt and T-shirt
Doina wearing a black Valentino VLTN logo pleated skirt and T-shirt

Creative direction, Photography and Styling: Doina Ciobanu