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The How To: Wear A Hoodie This Season

The How To: Wear A Hoodie This Season

The hoodie’s associations with youth culture and streetwear haven’t always been appreciated by fashion’s elite (and that’s putting it nicely), so it’s kind of ironic that these days the front row is jam-packed with editors and buyers braying for the next Off-White “HOODED SWEATSHIRT”. The cool kids that spent the ‘90s in a grey marl FUBU sweat before moving on to vintage Stone Island are celebrating the well-deserved recognition the modified jumper is finally having, whilst rolling their eyes in mild exasperation. As garments go, hoodies are strangely democratic – anyone can wear one, and whilst the aesthetic might be different (savvy street gent versus athletic goth, say), the look is universally cool. For those that missed out on the heady days of ‘90s Mackenzie-mania and who haven’t had the fashion memo yet – hoodies are ‘back’ (as they say). With everyone from Gucci to Palm Angels putting their high-end spin on the streetwear staple, they’ve finally got the fashion pack’s seal of approval.

If you’re scratching your head wondering how to pull off a hoodie as an adult, don’t sweat – we’ve got your back. Here’s how.

Model wearing Black Gucci Fake Logo Hoodie
Model wearing Black Gucci Fake Logo Hoodie

THINK ABOUT THE BRAND

Much like the sub-culture affiliations of brands in the pre-internet ‘80s and ‘90s (see: the casuals), your choice of designer today says as much about you as the music you listen to and tea you drink (Yorkshire, surely?). Go for Gucci if you want everyone to know you’re the real deal. It’s pretty flash – but there is a lot of substance behind it. The Italian house’s pedigree is unrivalled in the industry and its current creative designer Alessandro Michelle is widely considered to be one of fashion’s leading luminaries (the guy is a genius, combining disparate references into coherent collections that everyone covets season after season – an obsession with the Renaissance and ‘80s graphics makes for a pretty cool combo). Equally, LA brand Palm Angels is fronted by Moncler’s ex-creative director Francesco Ragazzi, and combines luxury design with inspiration drawn from the city’s IRL skate culture. We’re at peak hoodie-hysteria, so your options are endless. From Balmain to Saint Laurent, all of fashion’s heavyweights are in on it and given the hoodie’s comfort and practicality it’s not likely to change. Choose your brand wisely, or have one from each so you can switch it up depending on your mood.

Model wearing Saint Laurent Hoodie
Model wearing Saint Laurent Hoodie

STYLE IT RIGHT

You’re not an adolescent, but you are wearing a sportswear staple which was last seen on your back in 1994. This means you need to style it right, and for most men it’s about striking the balance between the garment’s street associations and your adult age. Layering is key – a slick black bomber jacket results in that slightly roguish rock star look, whilst a beautifully tailored coat or trench will give you an air of sophistication. Mixing high and low pieces like this is very of-the-moment and means you can tap into streetwear trends at will. That goes for your bottom half too – a pair of smart cargo pants rolled up at the hem or some checked tailored trousers, the former paired with trainers and the latter a pair of boots, will elevate a hoodie to street-style levels of cool.

THE FULL LOOK

We’re not rocking the two-piece grey marl anymore, but directional dressers (the kind that can get away with wearing their cap backwards and still look cool) can wear a full look hoodie and track pants. When doing full look, vintage-inspired pieces like Maison Margiela’s blue ‘90s-inspired track top and pants or Gucci’s GG supreme print nylon trackie with its distinctly retro references work best. Bear in mind that they’re statements, and should be treated as such.

Rebellious ravers on the back of a car
Rebellious ravers on the back of a car