Style News

The How To: How To Wear The '90s Trend

The How To: How To Wear The '90s Trend

The ‘90s revival continues apace and isn’t showing any sign of losing momentum. For those who were there, the recent obsession with a decade responsible for some of history’s worst crimes against fashion might be puzzling. Bucket hats? Embellished jeans? Sweater vests? Surely not. But lo, whilst a few of the aforementioned ‘trends’ are still in the style bin (thank the fashion gods), others have made a comeback. This is due in no small part to their association with some of the UK’s most iconic subcultures. Before Instagram took hold and trends could proliferate across nations in the time it takes to like a post, the ‘90s gave birth to some pretty radical style tribes.

Black Givenchy trainers with green logo
Black Givenchy trainers with green logo

It was the decade of rave, dressers and Brit pop, all of which are reflected in today’s modern interpretation of the look. And all of which you associate yourself with when you wear a piece modelled on those of ‘90s fashion’s hey-day. The sub-cultural associations of turtlenecks, baggy pants, logos and pull-over anoraks with Blur, Spiral Tribe and Will Smith are the real draw – and aside from that, they look pretty cool too. Who knew the chunky trainer would hold up like it has? Read on for our guide to rocking ‘90s style.

Kenzo Sonic trainers
Kenzo Sonic trainers

SPORTSWEAR IS A WAY OF LIFE

Sportswear and its close relation streetwear are easily adoptable elements of nineties fashion, not least because both are now enjoying a moment in the limelight. If they’re not already core elements of your wardrobe, start thinking about how you can work them in. Practical, comfortable and stylish, a snapback cap, trainer or hoodie with a prominently placed logo are a good entry point to the trend. Modern takes on the ‘90s originals include LA brand Palm Angels’ fire-branded trainers and caps (which take their cues from the city’s native skaters) and casual favourites Stone Island and C.P. Company. Extra points for trousers with stripes or even, dare we say it, popper seams (although if we find you wearing Kappa, we may have to disown you.)

Versace logo print cap
Versace logo print cap

EMBRACE PRINTS

Revival, archive, retro – whatever you want to call it, the fashionable men of the ‘90s weren’t afraid of print. Especially not ones by the master of extravagant style, Gianni Versace. Remember those shirts in The Fresh Prince (or should that be fresh prints?), Leonardo DiCaprio’s Romeo and Bradd Pitt’s Tyler Durden in Fight Club? Not to mention the entire cast of Saved by the Bell. We wouldn’t recommend channelling Screech anytime soon (or attempting a red leather jacket), but you don’t need to with the plethora of sophisticated prints and monograms on offer today from Fendi, Gucci and more.

Palm Angels logo cap and fire trainers
Palm Angels logo cap and fire trainers

BAD TASTE CAN BE GOOD

This season has seen the rise of a sub-trend called ‘scumbro’ that has its foundations in the ‘90s. In layman’s terms, it translates to: the uglier the better. But obviously, when we say ‘ugly’ we don’t actually mean ‘ugly’. This particular facet of ‘90s revival is a bit of a paradox and requires super-luxe branding, obscure designer finds and obscenely outrageous styling, all worn so it looks like you haven’t tried at all. Rather, you rolled out of bed into your wardrobe and fell into your clothes. It’s expensive, but doesn’t look it. Oversized sweaters with disproportionately large logos, denim jackets with fur inlays, orthopaedic trainers and trousers so baggy they hang around your knees all have their place in a scumbro’s wardrobe. The trend combines some of the best and most iconic elements of ‘90s fashion, taking its cues from the hip-hop and rave scenes. Aim to look like the kind of guy Cher Horowtiz from cult movie Clueless would turn down and you’re there.