THE CURRENT SITUATION
The manufacture of a down jacket is something that should always be left to the professionals. Iconic outerwear brands Moncler & Canada Goose, hailing from the French alps and, you guessed it, Canada respectively, were born of necessity. The harsh climates and frozen terrain of their homelands means that they were developed to function in the coldest of climates – making them the best in class for warmth, comfort and protection from the elements. Nothing like temperatures of -40 to inspire you to design one of the warmest coats on earth. Necessity is the mother of invention, after all. Whilst down jackets were initially primarily functional, they have become style statements in their own right, and fashion’s recent obsession with puffers and outsized clothing has seen them come into their own. A$AP Rocky, Kanye West and Skepta have all been seen in down jackets and Moncler pieces, and they’re now as much a fixture of winter streetwear trends as a pair of sneakers.