Because there are a few things about C.P. Company that speak to us on a level that goes beyond just the premium jersey, industry-leading dying techniques and coveted logo. Its founding designer, Massimo Osti, had a background in industrial design, which shows in the stripped-back aesthetic, technical finishes and iconic branding. But it’s the die-hard loyalty and tribalism that the brand inspires that’s unique. It might be made in Italy, but it’s an icon of British menswear with a storied history on the streets and terraces of the UK. Much like us, they’ve been knocking around since the ‘70s, and we’ve championed them for as long as anyone in the office can remember. Like an old friend, we go way back.