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The Update: A C.P. Company Exclusive

The Update: A C.P. Company Exclusive

As much as pioneering Italian sportswear label C.P. Company is big on innovation, the brand owes its longevity and loyal fan base to a strict design code that it rarely, if ever, deviates from. That’s why we’re excited to announce our all-pink collaboration with the team that gave us the legendary goggle jacket and lens cuffs – the godfather of premium casualwear, C.P. Company. When we approached the brand with our big ideas for a rose-tinted collection of exclusive pieces to celebrate the opening of our FLANNELS London flagship, they gave us the nod, confirming what we here at FLANNELS have known all along – we’re speaking the same language as C.P.

A still life of a FLANNELS X C.P. Company exclusive pink overshirt with the C.P. Company lens on the sleeve
A still life of a FLANNELS X C.P. Company exclusive pink overshirt with the C.P. Company lens on the sleeve

Because there are a few things about C.P. Company that speak to us on a level that goes beyond just the premium jersey, industry-leading dying techniques and coveted logo. Its founding designer, Massimo Osti, had a background in industrial design, which shows in the stripped-back aesthetic, technical finishes and iconic branding. But it’s the die-hard loyalty and tribalism that the brand inspires that’s unique. It might be made in Italy, but it’s an icon of British menswear with a storied history on the streets and terraces of the UK. Much like us, they’ve been knocking around since the ‘70s, and we’ve championed them for as long as anyone in the office can remember. Like an old friend, we go way back.

A male model wearing a FLANNELS X C.P. Company pink exclusive sweatshirt with a C.P. Company logo in pink on the front
A male model wearing a FLANNELS X C.P. Company pink exclusive sweatshirt with a C.P. Company logo in pink on the front

This probably all sounds a bit gushy, but we defy anyone with a penchant for sportswear and an appreciation for good design not to be excited by this limited-edition FLANNELS X C.P. Company pink sweatshirt and overshirt. Every man worth his salt needs some elevated athletic staples in a head-turning shade of pink – bound to cause a stir in the pub and the stands. Pull the quality crew neck and heavy cotton shirt out to cheer up cold autumn days and wait for the compliments to start rolling in. Flattery will get you everywhere.

A close-up still life of the black C.P Company embroidered logo on the front of the FLANNELS X C.P. Company exclusive pink sweatshirt
A close-up still life of the black C.P Company embroidered logo on the front of the FLANNELS X C.P. Company exclusive pink sweatshirt