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The Update: A Heron Preston Exclusive

The Update: A Heron Preston Exclusive

Designer, artist, DJ, producer – multi-hyphenate creative Heron Preston has a lot of strings to his bow. The cult streetwear designer cut his teeth at Nike, before being tapped by Off-White’s Virgil Abloh to form part of a now-defunct creative collective, Been Trill, along with Matthew Williams and Justin Saunders. This was years before his eponymous label was even a germ of an idea.

A still life image of the FLANNELS X Heron Preston exclusive pink T-shirt with the designer's signature cyrillic text, orange label and an illustration of a ghost
A still life image of the FLANNELS X Heron Preston exclusive pink T-shirt with the designer's signature cyrillic text, orange label and an illustration of a ghost

Fast forward just under half a decade, and Heron Preston is one of streetwear’s most-hyped designers. Now, he can add another string to that aforementioned many-feathered bow of his: a collaboration with FLANNELS on an exclusive pink Tee designed to celebrate the opening of our FLANNELS London flagship. We’re pretty sure he rates it up there with his other career-defining collaborations and moments, like his creative consultancy for Kanye West, and showing at Paris Fashion Week, for instance.

A male model wearing the FLANNELS X Heron Preston exclusive pink T-shirt featuring a ghost illustration on the front and back
A male model wearing the FLANNELS X Heron Preston exclusive pink T-shirt featuring a ghost illustration on the front and back

We’re big fans of the two-heads-together, forging-an-alliance sort of collaboration that Preston and his peers are celebrated for. The San Francisco-born designer works at the interface of luxury and streetwear, of high and low-brow, and has a work-in-progress approach to sustainability and conscious consumption that is rare in the world of urban fashion. Inspired by youth culture and the digital age, Preston is ranked in the Business of Fashion’s 500 most influential people in the industry, so we were pretty chuffed (an understatement) when he agreed to make this limited-edition Tee for us. It’s playful, without relinquishing any of its urban aesthetics, and features a ghoulish illustration, that, with Halloween just around the corner, feels spookily appropriate right now. Most importantly, however, it’s pink – our favourite colour – and a sort of washed-out, blissed-out shade of pink, at that. Limited edition dropping now – get it before it ghosts you.

A close-up still life of the FLANNELS X Heron Preston exclusive pink T-shirt sleeve featuring the designers signature cyrillic text
A close-up still life of the FLANNELS X Heron Preston exclusive pink T-shirt sleeve featuring the designers signature cyrillic text