‘Cause pink, it’s my favourite crayon’, as the heavy American rock band Aerosmith once said. Everyone likes pink, even if they pretend not to. It’s joyful – the lusty, pop-infused shade of bubble-gum, candy floss and Pepto Bismol. It’s the colour of Barbie, your favourite Power Ranger, Elvis’ Cadillac and J Lo’s third engagement ring.
It is, apparently, the colour of millennials, having been assigned their very own (and now thoroughly over-done) shade of Millennial Pink. If, like us, you’re sick to the back teeth of Instagrammable pastel pink cafes and nauseating rosé cocktails, let us introduce you to our pink, FLANNELS pink. AKA Pantone 225C.