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The Update: An Off-White Exclusive

The Update: An Off-White Exclusive

‘Cause pink, it’s my favourite crayon’, as the heavy American rock band Aerosmith once said. Everyone likes pink, even if they pretend not to. It’s joyful – the lusty, pop-infused shade of bubble-gum, candy floss and Pepto Bismol. It’s the colour of Barbie, your favourite Power Ranger, Elvis’ Cadillac and J Lo’s third engagement ring.

It is, apparently, the colour of millennials, having been assigned their very own (and now thoroughly over-done) shade of Millennial Pink. If, like us, you’re sick to the back teeth of Instagrammable pastel pink cafes and nauseating rosé cocktails, let us introduce you to our pink, FLANNELS pink. AKA Pantone 225C.

A male model wearing the exclusive FLANNELS X Off-White pink and black T-shirt
A male model wearing the exclusive FLANNELS X Off-White pink and black T-shirt

It’s the antithesis of insipid rose. It’s electric, chromatic, athletic. A bright, vivacious colour that boldly straddles the border with blue and purple. Some might call it fuchsia. It’s a close relation of hot pink, a neon distillation of red and white that flashes a sweetly sophisticated, subversive hue. It’s a contradiction, and can be interpreted and worn any way you choose.

We love this colour so much, we’ve teamed up with some of our favourite designers to bring you limited editions of their signature pieces in FLANNELS pink. To celebrate the opening of our Oxford Street flagship boutique, these exclusive pieces are only available online and at FLANNELS London and will be dropping over the coming months.

A male female model wearing the FLANNELS X Off White exclusive pink and black Off White arrow T-shirt and industrial strap, diagonal stripe mini bag
A male female model wearing the FLANNELS X Off White exclusive pink and black Off White arrow T-shirt and industrial strap, diagonal stripe mini bag

Cue: our FLANNELS X Off-White pink exclusives. Off-White, the cult streetwear brand and brain-child of multi-hyphenate creative Virgil Abloh, have designed pink versions of their iconic industrial belt, Tee and diagonal stripe bag in Pantone 225C, just for us, and you, to enjoy. Only available in very limited numbers, the collection is available to shop now.

Still life photographs of the FLANNELS X Off White exclusive pink T-shirt, industrial belt and diagonal stripe mini bag
Still life photographs of the FLANNELS X Off White exclusive pink T-shirt, industrial belt and diagonal stripe mini bag