Style News

The Update: Introducing FLANNELS Essentials

The Update: Introducing FLANNELS Essentials

What each man considers essential for functioning in day-to-day life can vary. For some, it’s a Netflix subscription, a bi-monthly trip to the barber and a smart phone. For us, it’s a reliable wardrobe of go-to pieces we can wear all day, every day: stylish, easy-to-wear, quality garments that look not just decent, but great. That’s why we’ve created our FLANNELS Essentials range – a collection of tried-and-tested classics you can rely on day-in, day-out to look good. Think of them as the foundations of your wardrobe. Trends come and go, but our range of elevated basics is here to stay.

A male model wearing a khaki FLANNELS Essentials crew neck T-shirt with black FLANNELS essentials jeans and plain white trainers, and a close-up shot of the FLANNELS logo rubber plaque stitched on the corner of the T-shirt's hem
A male model wearing a khaki FLANNELS Essentials crew neck T-shirt with black FLANNELS essentials jeans and plain white trainers, and a close-up shot of the FLANNELS logo rubber plaque stitched on the corner of the T-shirt's hem

We would argue that our new collection of FLANNELS Essentials is as crucial to your quotidian wellbeing as the air you breathe. It’s the starting point, the back-up and the cavalry in times of wardrobe-related crisis. Okay, we might stretching the point (and are more than a little biased), but what could be more critical to your everyday sartorial success than a good quality crew neck T-shirt? The hunt for the perfect white Tee is a life-long quest for some, but we think we’ve cracked it. Search no more – the FLANNELS Essentials crew is here.

A male model wearing a white FLANNELS Essentials crew neck T-shirt with black FLANNELS Essentials jeans and plain white trainers, and a close up shot of the model with his back turned and the FLANNELS Made in Portugal label on the back pocket of the jeans
A male model wearing a white FLANNELS Essentials crew neck T-shirt with black FLANNELS Essentials jeans and plain white trainers, and a close up shot of the model with his back turned and the FLANNELS Made in Portugal label on the back pocket of the jeans

The collection is defined by subtle, modern design, premium fabrics, and small finishes that make a big difference. From the brushed metal aglets (the bit on the end of a drawstring) on our grey marl hoodies, to the subtle stitching of the iconic FLANNELS logo, our team of in-house designers has carefully considered every detail of each item. The Tees, sweathirts, hoodies and jeans come in a capsule range of colours – black, white, grey and khaki – that will never go out of style. The idea was to produce a quality, affordable collection that makes looking good easy – and that’s exactly what it does.

A male model wearing a black FLANNELS Essentials crew neck T-shirt with a black FLANNELS Essentials hooded sweatshirt with a pocket on the front
A male model wearing a black FLANNELS Essentials crew neck T-shirt with a black FLANNELS Essentials hooded sweatshirt with a pocket on the front

Although it’s tempting, we don’t want to bore you by eulogising the top-notch merits of our new collection any more. Sure, we’re proud of it – but it’s up to you to decide. We think it’s vitally important you take it for a road test and see for yourself. In fact, we think it’s essential.

A photograph of a male model wearing a grey marl FLANNELS Essentials crew neck sweatshirt and a close up of the logo detail on the hem
A photograph of a male model wearing a grey marl FLANNELS Essentials crew neck sweatshirt and a close up of the logo detail on the hem