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The Wishlist: Logos To Love

The Wishlist: Logos To Love

The new season has seen all of the big fashion houses take a fresh approach to their classic logos. As a bold sartorial statement, the logo has come to dominate the fashion landscape, with everyone from Balmain to Gucci opting to harness the power of their most recognisable icons. And thank the fashion gods, because nothing says style more than the name of the OG designer, whether it’s spoken or splashed across the front of a Tee. From Saint Laurent’s monogram heels to a Fendi bag, these are the logo pieces we’re coveting for spring.

Seen above: Saint Laurent Opyum Heels, Fendi Kan I Bag

White Gucci logo sweatshirt


The Gucci sweatshirt has cemented itself as a favourite amongst the fashion elite, with everyone from Kim Kardashian to Elsa Hosk rocking the streetwear staple. This particular iteration of the Gucci logo was inspired by the ‘80s and appeals to our penchant for retro-chic.

Dolce and Gabbanna black crystal bag


When a force of fashion like Dolce & Gabbana starts encrusting its logo with crystals, the world sits up and listens. Not ones to shy away from glittering excess, this very glamourous take on a signature will be your go-to handbag for summer evenings.

Saint Laurent striped Breton logo T-shirt


This T-shirt took its logo cues from the House’s original 1966 RTW Saint Laurent Rive Gauche Tee. The heady French references continue with a Breton-influenced stripe. Tres chic.

Gucci Guccy Sliders Black with gold details


When everyone thought Gucci had hit peak irony with their ‘Fake’ logo T-shirts, they launched their Guccy collection. A luxe ‘knock-off’ from the creative mind of Alessandro Michele, only those who know, know. The message is simple: Guccify yourself.

White Moschino top handle bag with black logo


Moschino are known and loved for their tongue-in-chic approach to fashion – Jeremy Scott picks and chooses the best of pop-culture for each of his playful collections, reimagining their logos for the Italian fashion line. This simple but striking bag proves that it really is all in the name.