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Summer:                 with Kojey Radical

Summer: with Kojey Radical


We shot our Spring/Summer campaign with Kojey Radical back in March, before the year took a very different turn. Whilst the world of fashion has undoubtedly changed since then, our love for these images really hasn't. Introducing our Summer with Kojey Radical.

Kojey built his name up over the last decade as one of the country's most exciting talents, merging a fashion-forward style with the thought-provoking poetry that he made his name with. He has also acted as a visual artist and designer while building a devoted following as a musician and live performer. He does it all and, in our opinion, he really does it in style.

Stepping into Off-White, Prada and Gucci designs and blasting tunes both old (College Dropout-era Kanye) and new school (IAMDDB, iLL Blu), shoot day with Kojey couldn’t have been any more energetic and inspiring.

Kojey Radical wearing Gucci
Kojey Radical wearing Gucci
Kojey Radical wearing Gucci
Kojey Radical wearing Off-White
Kojey Radical wearing Off-White














Kojey Radical wearing Off-White

What can’t you wait to wear this summer?
Silk.

What's your favourite look from today's shoot that you'd wear to a party?
To a party? The Prada look.

What can't you leave the house without?
My wallet. No, I can! I'm lying. I can't leave the house without... my house keys. [chuckles]

Fave party tune?
'Can't Lose' by BenjiFlow.

What are your top three tracks on repeat?
169 and Wretch 32's 'No Fear,' BenjiFlow's 'Somebody', Obongjayar 'Still Sun'.

Favourite sweet?
Werther's Original. I'm an old man.

What’s on your festival rider?
Rum, Skittles, honey, lemon, hot wings.

Fave drink mixer?
Ginger beer. [pause] No! Orange juice.

Favourite movie?
Beasts of the Southern Wild.

What's your favourite place on Earth?
My bedroom.

And your favourite piece of advice?
Keep going.